Full Name
Mary Fritz
Speaker Bio
Austrian Wine is a service organization based in Vienna and dedicated to supporting the Austrian wine industry. It was founded in 1986 to facilitate and coordinate the strategic efforts of the Austrian wine industry in promoting quality and sales.
The Austrian Wine umbrella brand provides a common presence for the nation’s aggregate of individual winegrowers, brand associations and winegrowing regions. Domestically, its goal is to claim the various market segments for Qualitätswein (quality wine) on a grand scale. Austrian Wine also aims to increase the export volume of bottled wines, to which end the creation of value added is a focal point.
The strategy proposes a balanced mix of marketing activities adapted to each market. This in turn means-image work with regard to sales promotions and active public relations campaigns with supportive media advertising. Austrian Wine attaches great importance to the promotion of origin and regional typicity, especially in close collaboration with regional wine committees.
You contacts:
Michael Tischler-Zimmermann
Mary Fritz
[email protected]
Mary Fritz